Marketing & brand transformation executive

Clarity for brands
at pivotal moments.

Helping organizations define what matters, align teams around a differentiated strategy, and turn that strategy into compelling stories, connected experiences, and measurable growth.

Explore selected work ↗

Traveler floating alone in a Tahiti lagoon with overwater bungalows in the distance — Tahiti · Brand transformation

TortillaLand campaign creative with the headline Tortillas shouldn't taste flat — TortillaLand · Integrated campaign

Baron Davis at the LA All-Stars basketball event — LA All-Stars · Event activation

Selected results across engagements

45,000+Reported retail locationsGenexa

45%Reported increase in brand liftTahiti Tourisme

58%Reduction in warranty run rateApplied Materials · $14M to $6M

Selected transformation stories

Proof, not promises.

Brand transformation, go-to-market leadership, customer insight, and integrated activation across technology, travel, entertainment, retail, and consumer brands.

Healthcare · Wellness

Genexa

Building an early-stage challenger into a national clean-medicine brand

Fractional CMO · GrowthView transformation story ↗

Vital Materials Source to Solutions website experience

Vital Materials

Turning a complex global materials portfolio into one coherent brand system

Brand transformation · Digital experienceView transformation story ↗

Traveler floating alone in a Tahiti lagoon with overwater bungalows in the distance

Tahiti

Positioning privacy as the ultimate luxury

Positioning · Integrated marketingView transformation story ↗

Explore the work →

Working principles

“A clear brand strategy cuts through complexity, brings focus to difficult decisions, and moves the business forward.”

01 Find the real problem02 Create shared clarity03 Build for adoption04 Measure what changed

Recognition

Leadership that earned attention.

Los Angeles Business Journal

Webinar Slingers

Profiled for turning emerging interactive technology into a growth platform and global communications capability.Read coverage ↗

Telly AwardsCommunicator AwardsDavey AwardsAmerican Graphic Design Awards

View recognition & media →

Let’s talk

Facing a pivotal
brand or growth moment?